At the core of Jelliby, we believe technology is only disruptive if it is inclusive. As part of our mission to lead the integration of Artificial Intelligence into digital strategy, we have developed this tool designed to solve one of the most common (and overlooked) issues in web design: Alt Text (Alternative Text).

Texto alternativo (alt text) como parte del on-page seo

Why is Alt Text the First Step Toward an Inclusive Web?

Accessibility is not an “extra feature”; it is a fundamental right in digital navigation. Alt Text is the description that screen readers (used by people with visual impairments) read to interpret what is in an image.

Without correct Alt Text, a significant portion of your audience is left out of the conversation. At Jelliby, we help brands understand that an accessible website is synonymous with a brand rooted in empathy and social responsibility.

Benefits of an inclusive web:

  1. 1. Universal User Experience (UX): All users receive the same information, regardless of their abilities.
  2. 2. Legal Compliance: Avoid penalties related to web accessibility regulations (WCAG).
  3. 3. Page Loading: If an image fails to load, the Alt Text appears in its place, maintaining the context of your content.

The Secret Weapon of SEO: Visual Search Optimization

Beyond ethics, Alt Text is one of the most powerful tools for organic positioning. Search engines like Google cannot “see” an image the same way we do; they rely on code and the surrounding text to understand its relevance.

How this small action boosts your ranking:

  • Google Images and Pinterest: Optimizing Alt Text allows your products or services to appear in visual search results—a channel growing exponentially thanks to tools like Google Lens.
  • Semantic Relevance: By naturally including strategic keywords in image descriptions, you reinforce your page’s authority on a specific topic.
  • Context for Google’s AI: Google uses Alt Text to feed its own vision models, helping classify your website as a rich and well-structured information source.

How Our AI Works

Unlike basic generators, Jelliby’s AI doesn’t just list objects. Our model has been trained to:

  1. 1. Analyze context: It identifies whether the image is decorative or informative.
  2. 2. Detect text (OCR): It reads any critical messages within the image.
  3. 3. Optimize for SEO: It suggests descriptions that maintain a natural balance between technical description and industry-relevant keywords.

Do you want to put AI at the heart of your digital strategy? 

Alt Text is just the beginning. At Jelliby, we transform your digital roadmap with custom AI solutions that generate leads and enhance your brand authority in Madrid, Mexico City, and worldwide.

Request Accessibility and AI Audit