Did you know that as of June 28, 2025, most private companies in the European Union will be legally required to be accessible? The enforcement of Law 11/2023 in Spain (transposition of the European Accessibility Act) sets an ultimatum: the private sector —from e-commerce to banking and transport— must comply with WCAG 2.1 Level AA standards or face fines that can reach up to €600,000.

At Jelliby, we don’t see this just as an obligation. Our research confirms that an accessible site is a “readable” site for AI. Large Language Models (LLMs) act as high-volume non-visual users; if your code isn’t clear for a person with a disability, it won’t be clear for ChatGPT or Perplexity either.

Quick audit: what is the current state of your website?

Check the points you currently meet to discover your risk level and visibility potential.

Control PointCritical ActionDo you comply?
Color ContrastAt least a 4.5:1 ratio for standard text (WCAG 1.4.3).[ ]
Keyboard NavigationThe entire website is functional using only Tab and Enter keys (WCAG 2.1.1).[ ]
Heading HierarchyLogical use of H1, H2, and H3 without level skipping for semantic structure.[ ]
Alternative TextsAccurate alt descriptions on all informative images (WCAG 1.1.1).[ ]
Focus IndicatorVisual focus outlines when tabbing are clearly visible and not hidden by CSS.[ ]
Accessible FormsClear labels and descriptive error messages in plain text.[ ]
Target SizeTouch buttons and icons of at least 24×24 pixels (WCAG 2.2).[ ]
Declared Languagelang=”en” (or appropriate) attribute present in the page’s root code.[ ]

Interpretation of results and strategic roadmap

Depending on how many “checks” you were able to mark, your company falls into one of these three scenarios:

Level: critical risk (Less than 4 points)

Your site has barriers that exclude 15% of the world’s population living with a disability. In addition to being invisible to AI engines, your brand is exposed to serious legal sanctions under the new 2025 framework.

  • Jelliby Action: You need a Legal Rescue Audit. We prioritize the “critical conversion path” to shield your business before June.

Level: partial compliance (5-7 points)

You have a solid foundation, but technical “leaks” are penalizing your SEO and GEO (Generative Engine Optimization). AI may struggle to extract fragments of your content, reducing your chances of being cited as an authority.

  • Jelliby Action: Let’s implement a Semantic Structure Optimization. We fine-tune technical details so your website becomes the perfect “roadmap” for LLMs.

Level: excellence and innovation (8 points)

Congratulations! You are at the top of the market. Now is the time to transform compliance into a competitive advantage. 

  • Jelliby Action: It’s time to work on your AA Certification and advanced Collective Intelligence strategies to scale your global presence from Madrid to Mexico City.

Accessibility as a growth strategy

Investing in accessibility doesn’t just prevent fines; it improves Core Web Vitals, reduces bounce rates, and increases brand trust. In a B2B world where 77% of buyers describe their purchasing process as difficult, clarity and ease of use are your best allies for closing leads.

Would you like a comprehensive assessment from our digital strategy experts?

At Jelliby, we combine technical expertise with a 360-degree business perspective to ensure your website not only complies with the law but also leads the conversation.

Written by the Jelliby Digital Strategy team. With offices in Barcelona, Madrid, and Mexico City, we help leading companies navigate the frontiers of AI and inclusion.