If you want to improve your website’s ranking on Google, you need the best SEO tools. These will help you to analyse your site’s performance, identify errors and optimise your strategy to attract more organic traffic. Below, we present the essential tools for any SEO specialist.

Google Search Console: Analyse your website’s performance

Google Search Console (GSC) is a free tool from Google that helps you analyse your website’s performance in search results. With GSC, you can:

  • Detect errors and identify opportunities to improve page indexing.
  • See the search queries that bring users to your site.
  • Analyse impressions, clicks, CTR, and the average position of your keywords.
  • Identify high-ranking pages and those that need optimisation.

Google Analytics y Adobe Analytics: Assess the quality of the organic traffic

Alongside Google Search Console, tools such as Google Analytics or Adobe Analytics are essential for measuring user behaviour on your website. These metrics will help you optimise your SEO strategy and enhance the user experience.

  • Number of organic visits.
  • Average time on page.
  • Bounce rate.
  • Conversions generated from organic traffic.

Semrush: Keyword research and competitor analysis

Semrush  is one of the most comprehensive SEO tools available. With this platform, you can:

  • Research keywords and their search volume.
  • Analyse your competitors and uncover their SEO strategies.
  • Monitor your keywords’ visibility on Google.
  • Conduct SEO audits to identify and fix technical and content-related issues.
  • Evaluate your domain’s health and optimise it for better rankings.

Screaming Frog: Technical audit of your website

If you need a detailed technical audit, Screaming Frog is the ideal tool. This web crawler simulates Google’s behaviour when analysing your site. Its key features are:

  • Identifying technical issues such as broken links, incorrect redirects, and indexing issues.
  • Analyzing site structure and content.
  • Optimising metadata, such as titles and descriptions.

Extra tip: Don’t forget about Google

While these tools are essential, don’t forget to search directly on Google to see what ranks for your keywords. If you’re working on an international SEO project, it’s advisable to use a VPN to change your location and check the results in different countries.

SEO is a constantly evolving process, and having the right tools is key to improving your visibility on Google. With Google Search Console, Google Analytics, Semrush, and Screaming Frog, you can optimise your strategy and increase your organic traffic.

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