We’re living in the era of endless scrolling, constant pings and digital multitasking. Some call it an attention crisis — but what if the real issue isn’t attention, but connection?

Truth is, attention hasn’t disappeared — it’s just become more discerning. In a world overflowing with content, brands aren’t just competing for clicks and views anymore; they’re fighting for relevance, emotional resonance, and those rare moments of genuine attention.

Here are five practical ways to connect with your audience in the distraction age — inspired by insights from  Think With Google.

1. Offer real value (not just content)

Publishing for the sake of visibility isn’t enough anymore. Today’s audiences want content that helps, teaches or inspires.

Take Shopify, for example. Their YouTube channel is packed with tutorials, success stories and how-tos that go beyond selling. They’re not just a platform; they’re a partner in growth.

Jelliby Tip: Before creating a piece of content, ask yourself: What specific problem is this solving for my audience?

2. Be brief (but make it count)

It’s not that attention spans are shorter — they’re just more selective.

Short, sharp content tends to get more traction. Think: snappy videos, interactive infographics, and punchy copy. Long-form pieces can work too, but only if you grab attention within the first few seconds.

3. Encourage Interaction (and build community)

Attention grows when users are actively involved.

Try weaving in elements like polls, challenges or interactive tools that invite your audience to engage. And if you can build a sense of belonging around your brand, even better — that’s where true loyalty lives.

4. Make it visual (and memorable)

A strong visual doesn’t just catch the eye — it anchors the message.

Studies show that people remember 65% of visual content after three days, compared to just 10% of text-only content. Add a strong narrative and you’ve got a recipe for real impact. Curious how to make visuals that stick? Check out our blog on 2025’s top graphic design trends. From emerging styles to clever formats, we break down what’s working right now — and why.marcando la diferencia este año.

5.Personalisation with intelligence

Personalisation is no longer a “nice-to-have” — it’s essential.

By using data-driven insights to segment audiences and tailor content accordingly, brands can make each interaction feel personal and relevant. And the more relevant your message, the more attention (and trust) you’ll earn.

The so-called attention crisis isn’t the end of marketing — it’s a wake-up call. A chance to be more creative, more strategic, and ultimately, more human.

If you embrace these five principles — value, brevity, interaction, visuals, and personalisation — you won’t just capture attention. You’ll spark genuine connection.

At Jelliby, we help brands craft digital experiences that attract, engage and convert. Ready to cut through the noise? Explore our full range of 360º digital marketing services.