Do you know how to optimise your blog?

In today’s digital environment, optimising a blog has become a key tool to increase the visibility of your business. A blog can attract a lot of organic traffic to your website, as it allows you to respond to the questions and needs of your audience. But, in order to rank better in search engines, it is essential to optimise each article. Here are the essential steps. 

1. Choose a topic of value

Select a topic that brings value to your audience and your business strategy. Make sure that the content you offer is aligned with the needs and expectations of your audience. In addition, it is crucial that the search trend for that topic is positive, i.e. it has a growing or sustained demand. 

2. What queries do we receive on this topic?

Once you have defined the topic to be covered, the second step is to analyse the queries we are currently receiving for that topic. This analysis will allow you to detect what questions or problems users are looking to solve when they reach your content. By identifying the most frequent queries, you will be able to adjust your content to respond in the most effective way to the needs of your target audience.

3. What are the competitors doing to position themselves on this topic?

Another key aspect to take into account is competitive analysis. Research their SEO tactics, the type of content they are publishing, the keywords they are using and what results they have obtained in their strategies. This will give you a broader and clearer picture of how you can differentiate yourself and stand out. 

4. Make a keyword research

To understand how users search for information related to your topic, it is essential to do keyword research. Use SEO tools to identify the most relevant words and phrases, as well as users’ search intent. This will help you create optimised content that responds to the needs of your audience. 

5. Select and optimise keywords

With all the information obtained from both the competitive analysis and the keyword research, the next step is to select the most appropriate keywords to optimise your blog article. It is important to ensure that they are integrated naturally with your content, and that your content is structured to clearly answer users’ questions. It is important to offer content that responds to the demands of our audience, beyond good search engine optimisation.

6. SEO On Page: Metadata and optimisation of multimedia elements

The optimisation of internal blog elements, also known as SEO On Page, is fundamental to improve the visibility and performance of your content. This includes:

• Metadata: Create attractive titles and descriptions that include your main keywords. 
• Tags: Use tags to structure your content correctly (H1, H2, H3, etc.).
• Optimisation of multimedia elements: Images and videos should be optimised to improve page loading speed. It is important to use descriptive file names, add alternative texts (alt text) and select high quality but small formats.

7. Technical review before publishing

Before publishing, make sure that all technical aspects of your blog are optimised to deliver the best possible performance. This includes loading time and speed, mobile compatibility and proper implementation of tracking tags. A technically optimised site is highly valued by search engines, which can significantly improve your ranking.

If you want to reach more people and have your blog rank better in search engines, optimising your articles is key, improve the performance of your content with us, contact us!