Are you investing time, money, and effort in digital channels without being clear on which is delivering the most value? Measuring digital ROI is crucial for making informed strategic decisions, but it’s not always straightforward.

In this article, we explain why it’s important to have a monetisation model tailored to digital channels, even when the return isn’t immediately obvious. Because in digital marketing, measuring well means deciding better.

1. Why Do You Need an ROI Model for Your Digital Channels?

In an increasingly complex environment saturated with platforms, content, and metrics, having a clear view of the economic performance of each digital action is not a luxury—it’s a necessity.In cases where the attribution of profit is direct—such as a purchase or a lead generated—calculating ROI is simple.

But in channels like social media, branding campaigns, or awareness actions, value doesn’t always translate into an immediate conversion.

A well-designed ROI model allows you to:

  • Establish a framework to measure and optimise the economic performance of the channel.
  • Measure the value of the community according to the channel in which they interact and are retained.
  • Identify which types of content generate the most value in terms of impact, engagement, or conversion.
  • Optimise decision-making through continuous data analysis and identifying the channels with the highest ROI.
  • Justify allocating resources to the channels that bring the greatest business value.

2. Strategic Approach: The ROI of a Digital ASSET

To apply an effective model, it’s essential to understand the concept of a digital ASSET: a piece of content or digital resource (video, campaign, training capsule, etc.) hosted on a specific channel (website, app, social media, SEO, ads). The methodology involves:

  1. Monitoring the digital channel and the associated digital ASSET
  2. Defining clear and measurable KPIs for each content and channel
  3. Calculating ROI by comparing generated revenue with the investment made
Basic outline of a monetisation model

This allows you to: 

  • Establish a profitability threshold from which a piece of content is considered profitable.
  • Make decisions about which types of content, formats, or channels are worth investing more money and effort in.
  • Serve as an objective comparison tool to evaluate the success of different contents.

3. Basic ROI calculation framework

We start with this ROI formula, which helps us establish a profitability threshold—the point at which content or a channel becomes profitable.


Basic ROI calculation framework

4 . Continuous adaptation and optimisation 

A key advantage of this model is that it is not static. Results should drive constant adaptation: if a channel isn’t meeting its profitability threshold, its use should be reconsidered or content redistributed to more effective channels.

This practice leads to more informed decisions and far more efficient investment, avoiding unnecessary expenditure.

Conclusion: The Key to Profitable Digital Marketing

An ROI model for digital channels is the foundation for understanding what works and what doesn’t in your digital strategy. It not only helps optimise investment but also fuels sustainable growth and value generation at every user touchpoint.

If you want to turn your digital investment into real results, discover how our specialised data analysis services can assist you.