Australis
Experience Patagonia like never before through Australis’ social strategy
Implementation of a social media strategy for Australis, a company offering cruises to Chilean Patagonia, to highlight the experience as a once-in-a-lifetime adventure. All of this with the aim of promoting content that evokes the exclusivity and magic of the destination.
What we did
_New content territories strategy.
_Template design for social media.
_Monthly content creation for Instagram, Facebook, YouTube Shorts, and X channels.
_Community management.
_Monthly reporting.
_Paid media strategy aimed at increasing sales.
The result
_A new strategy for Australis’ social media, with Instagram as the main channel.
_Content creation based on industry trends.
_Growth of the Instagram community.
