EIT Urban Mobility
A strategic look at the future of sustainable urban mobility
EIT Urban Mobility, an entity of the European Union, sought to accelerate improvements in urban mobility and promote sustainability in urban environments. To achieve this, they created a Marketplace for innovative initiatives, efficiently connecting companies, investors, universities and startups in this unique space.
What we did
_Research trends, competitors and vision of EIT Urban Mobility to draw a short, medium and long term strategy.
_Detail services, market opportunities, channels and needs of EIT Urban Mobility.
_Analyse and improve the customer experience in the marketplace with new design and journeys.
_Introduce innovative content functionalities and tools.
_Define monetisation and performance strategies for the platform.
_Plan the communication and promotion of the marketplace.
_Develop a control panel to analyse KPIs.
The result
_Identification of purchasing trends.
_Joint decision making.
_Preparation of reports for cluster companies.
