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Marina Port Vell

Digital roadmap for a high-level sporting event

Design, implementation and monitoring of the Marina Port Vell digitalisation roadmap for the America’s Cup 2024.

What we have done

_ Implementation of a new CRM: HubSpot.
_ Creation of a specific landing page for the event.
_ Design and layout of a WebApp for the America’s Cup.

The result

_ Centralisation of information in HubSpot, for better management of leads and clients.
_ Design of segmented communication strategies.
_ Automation of marketing communications.
_ Creation of a channel to accompany visitors to the America’s Cup.