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Marina Port Vell

Digital roadmap for a high-level sporting event

Customer Experience
Technological Development
Data and Analytics
Hubspot

Design, implementation and monitoring of the Marina Port Vell digitalisation roadmap for the America’s Cup 2024.

What we have done

_ Implementation of a new CRM: HubSpot.
_ Creation of a specific landing page for the event.
_ Design and layout of a WebApp for the America’s Cup.

The result

_ Centralisation of information in HubSpot, for better management of leads and clients.
_ Design of segmented communication strategies.
_ Automation of marketing communications.
_ Creation of a channel to accompany visitors to the America’s Cup.