Petits amb llum
Bridging digital strategy, design and development to illuminate the perinatal bereavement journey
The purpose of this project, within the Jelliby4Action 2024 initiative, was not only to improve Petits amb Llum digital presence, but also to contribute in a meaningful way to a cause that deserves greater visibility and support.
What we did
We sought to create a digital strategy that would not only enhance their impact, but also help bereaved families find a safe and accessible space.
_Focus group: Interviews with two key profiles—healthcare professionals and business sector professionals—to understand their perspectives, experiences, and challenges.
_Roadmap: Focused on strengthening value proposition, community, channels, and content to achieve greater impact.
_Look & feel: Website redesign to convey warmth and closeness with a more professional image, offering an effective user experience that connects the association with those who need it most.
_New narrative: Raising awareness about perinatal grief, promoting a stigma-free support system that involves society as a whole, with a message of love, hope, and change: “Let’s light up the way.”
The result
Enhanced online presence through the implementation of a digital strategy focused on:
_Creating a unique and recognizable look & feel.
_Developing a new optimized website to reach all target audiences of the association.
_Defining a new storytelling aligned with the mission and vision of Petits amb llum.
