Red Cross
Empathising with a social issue through a phygital experience
The Red Cross and Imserso had one goal: to create an exhibition to raise awareness about unwanted loneliness. But this exhibition had to be different—it needed to make an impact, generate empathy, be accessible to everyone, and convey that anyone can play a part in addressing this social issue.
What we did
_We defined a phygital experience to engage the audience.
_We developed easily understandable content, avoiding clichés.
_We established a striking and accessible graphic style.
_We created an interactive game to explore different narratives.
_We built an immersive space to make the “Un momento a solas” exhibition truly unique.
What is a phygital experience?
The term phygital comes from combining the words physical and digital. It refers to strategies that enhance an experience by leveraging both physical and digital elements to create deeper interactions with people.
