WABI
360º digital service
In response to a changing digital environment, the subscription-based car rental company WABI worked with Jelliby to embark on a strategic project focused on strengthening its digital presence, connecting with its target audience, and increasing leads through content.
What we did
In this context, a new digital presence strategy on social media has been implemented, along with an improvement in its SEO positioning, focusing on the following essential elements:
_Strategy and definition of new content territories.
_Writing of monthly Content Plans and blogs.
_Review and SEO optimization of blog content.
_Community management of the Facebook, Instagram, LinkedIn, Twitter, and TikTok channels.
_Setup of a listening tool to monitor mentions of the company and competitors, as well as detect trends.
_Generation of reports to evaluate digital channels, mentions, and relevant topics of the month.
The result
_Visually renewed social channels, prepared to scale alongside the business strategy.
_Increased community and user loyalty to the brand.
_Customer Journey that guides the user from social media to subscription, ending in conversion.
