5 digital marketing trends in 2025
Digital marketing is evolving, adapting to both consumer needs and technological innovations. That’s why today we present 5 digital marketing trends that could be crucial for the growth of your business in 2025. If you want to know the key trends that will mark the next year, we invite you to discover them in this article. Don’t miss it!
1. More conversational and visual searches
Artificial intelligence will continue to be an important factor that will impose new and increasing demands in the field of SEO (Search Engine Optimisation), especially to achieve better positioning in search engines. This will involve a constant evolution in SEO techniques, driven by advanced automation and deep analysis of users’ online search behaviour.
2. From B2C to B2Me
Analytics tools are progressing quickly, providing more and more detailed data on users. This allows brands to gain a deeper understanding of individual behaviours, preferences, and needs. With this information, brands will be able to establish virtually unique connections with each individual and create more personalised experiences.
3. Immersive Experiences: Augmented and Virtual Reality
Augmented reality (AR) and virtual reality (VR) technologies will further redefine the way consumers interact with brands. These tools allow users to interact with products and services in a more immersive way, creating emotional connections and customised experiences. Through these immersive interactions, brands can forge more meaningful and memorable bonds with their audience.
4. Inclusive marketing remains a necessity
What seemed like a trend a while ago, is here to stay, as consumers increasingly value authenticity and seek brands that reflect true diversity and inclusion in their messages and actions. This is driving companies to adopt practices that represent a wide variety of genders, cultures, identities, and experiences. Inclusion is no longer optional, but a crucial factor in connecting with audiences and building an authentic and responsible brand image.
5. User-generated content (UGC)
Campaigns focused on achieving UGC (User Generated Content) will be essential, as they bring out the most human, real and authentic side of the brand. This type of content, as it is produced directly by consumers, generates greater trust and credibility, while encouraging active participation and emotional connection with the audience. In addition, UGC allows brands to build a stronger and more authentic community, where users feel engaged and valued.
At Jelliby, we’re always working to stay on top of the latest strategies, tools, and developments to drive your business forward. Find out how we can collaborate with you to create impactful digital strategies that connect with your audience and transform your business!