The bleaches of a lifetime go bold with a digital creative campaign 

Creation of the digital campaign for Henkel’s 3 bleaches: Estrella, Conejo and Neutrex.

What we have done

_Creation of the creative concept for the campaign: “What works, works.”
_Digital activation with influencers, micro-influencers and product ambassadors.
_“Madresfera” platform development.
_Design of a specific landing page for the campaign, organically optimised and regularly monitored.

The result

_7M video views.
_9M impressions (both organic and paid).
_90,000 visits to the landing page.