Creation of the digital campaign for the Somat product under the creative concept #momentosjuntos.
What we have done
_Activation of the Instagram channel, graphic design of templates, management and community management.
_Creation of the creative concept. Activation of the #momentosjuntos campaign through the shooting of different audiovisuals with 15 influencers.
_Creation of campaign dynamics, monitoring, UGC and measurement of KPIs.
_Clustering of content into 4 influencer targets (Newbies, Dinks, Home Lovers and Foodies).
_Design of the #momentosjuntos portal by Somat.
_4,500 followers on IG with an engagement of 3.9.
_130,000 organic impressions.
_4.3K organic interactions.
_2 million impressions with influencers.