The Animals Observatory

The perfect combination of the digital world and children’s clothing

The Animals Observatory is a leading creative brand in children’s fashion. Operating in over 50 markets, the project is focused on Digital Growth: increasing the number of leads that impact the digital space and improving the conversion rate of their digital purchases.

What we have done

_Definition of the Digital Roadma
_SEO audit and strategy. SEO audit and strategy. Monthly activation and optimization of SEO
_SEO audit and strategy
_ADS strategy and activation
_Analytics strategy implemented to monitor user behaviour on the website

The result

_Migration to GA4 resulted in a 3% increase in CTR, from 4.4% to 7.4%, and a 7.27% increase in organic traffic.
_Reduction of 2372 errors and 35200 warnings from Google Search Console.