The brief was to create a digital universe that would cover all of the client’s insurance needs.
What we have done
Define a digital environment where the user experience is sublime, minimising friction points and enhancing the brand’s value proposition. To achieve this, the portal is divided into two areas:
_ Public area: designed to organically create and optimise the digital positioning of the company, thus ensuring its presence in the awareness and consideration phases of its target audience.
_Private area: to give users autonomy in managing their insurance products.
A portal that embodies a single approach: user-centric, mobile first, focused on content and conversion, and geared towards achieving business objectives.