Crédit Mutuel

Prioritising the user’s needs to bring the concept of an insurance bank closer to them

Crédit Mutuel launched a new concept of insurance bank through the acquisition of a Spanish bank and an insurance company.

In this context, Jelliby was asked to design the new digital environment, both the public portal and the transactional one.

What we have done

We defined the group’s new digital strategy, based on a thorough internal and external analysis.

We designed the new digital environments according to the latest UX and UI trends.

We coached the HeadQuarters development team to ensure correct implementation.

The result

Launch of the new public and transactional portal, which improves the user experience and enhances on-demand navigation and conversion. We saw a 20% increase in time spent on the site and a 30% increase in page views per visit.

_+20% time on page

_+30% page views per visit