Moving from social media positioning focused on events and inspiration to social media that drives brand positioning, explains products and services, and focuses on conversion.
What we have done
_Defined a new social media communications strategy.
_Running competitions, influencer campaigns, sponsorships and co-brandings.
_Maintained and dynamised existing channels and opened new ones.
_Analyse and report on results.
_Re-engagement and revitalisation of the social media community.
_+20% increase in followers in the first year.
_Improved engagement with content.