As part of its ongoing transformation process, Mémora asked us to design a global digital strategy for all its brands. The objective was to provide a better customer experience after COVID-19.
What we have done
We redesigned the Mémora portal to act as a gateway to funeral and related services. In terms of functionalities, we proposed the general public area, the customer area and the professional area.
For the rest of the acquired brands and funeral parlours, we created a landing page for each location, all hosted within the Mémora portal.
A transversal user-friendly platform for all services. In this way, Mémora has a digital support to humanise and lead the category. By integrating new functionalities, they become a reference at each stage of the funnel, ensuring that they are at the top of the customer’s mind.